ABOUT
In a Noisy Universe, Clarity is a Signal.
Snowclone was built somewhere between Capitol Hill, the internet, and the future.
Part war room.
Part storytelling laboratory.
Part creative studio.
We’ve helped launch national movements, build globally recognized innovation brands, and explain technologies that still sound like science fiction to most people.
That experience shaped how we work now: clear-eyed in our belief that complex ideas deserve better stories.
Illinois Governor JB Pritzker at Quantum World Congress 2026 with one of our now must-steal pillows.
Most agencies specialize in either storytelling or complexity.
Snowclone was built to handle both.
We work with organizations operating at the edge of technology, policy, science, culture, and public understanding — helping them turn complicated ideas into narratives people actually understand, remember, and care about.
Because breakthroughs don’t speak for themselves.
And the future doesn’t become inevitable until people can explain it to someone else.
ABOUT OUR FOUNDER
Sarah Dohl founded Snowclone after spending nearly two decades helping organizations explain complicated ideas in ways people actually understand.
Her career began on Capitol Hill, serving as Chief Speechwriter and Deputy Press Secretary for U.S. Senator Maria Cantwell and later as Communications Director for Congressman Lloyd Doggett. Working in high-pressure political environments taught her something that still shapes her work today:
If people don’t understand the story, the strategy usually doesn’t matter.
From there, Sarah moved into nonprofit and movement leadership as Vice President of Marketing and Communications for Junior Achievement of Greater Washington before helping launch what would become one of the largest grassroots political organizations in modern American history: Indivisible.
In 2016, a Google Doc called Indivisible went viral.
What started as a practical organizing guide quickly became a nationwide movement with millions of supporters and thousands of local groups across the country. Sarah helped lead communications, media, digital strategy, fundraising, email, and narrative development during the organization’s formative years — helping build one of the most influential grassroots advocacy infrastructures in the country.
In 2017, TIME Magazine named Sarah and her fellow Indivisible founders among the “25 Most Influential People on the Internet.”
But the thing that mattered most wasn’t the recognition.
It was learning — at scale — how ideas spread.
What breaks through noise. What earns trust. What moves people from passive attention to meaningful action. What makes complicated ideas feel urgent, human, and memorable.
That experience eventually led Sarah into the world of frontier technology, innovation ecosystems, and emerging industries through projects including Connected DMV, Quantum World Congress, spaceNEXT, the Potomac Quantum Innovation Center, Quantum Means Business at CES, and a range of initiatives spanning quantum technology, aerospace, AI, economic development, and public-private collaboration.
Today, her work sits at the intersection of storytelling, strategy, technology, media, and public understanding — helping ambitious organizations explain the future before the rest of the world has language for it.